For the launch of their new "Wildcard" sneaker,
Lacoste wanted to organise events in multiple SEA markets,
featuring adequate KOL artists.
We were in charge of finding the artists that would resonate
with the trendy sneaker-heads target audience.
Through an extensive data research, we identified the type of KOLs that resonate with our target audience for the key markets.
We then shortlisted artists that not only fitted the sneakers/street movement but were also popular on Social Media
In the end, the official launches were great successes across markets, confirming the insights uncovered during the data research.