DANONE NUTRICIA APTAMIL CAMPAIGN

LIFESCIENCES

BRIEF

Danone Nutricia aimed to create a compelling and graphic story about the expertise of Aptamil brand:  a milk formula close to breast milk formula

(in partnership with BETC)

CHALLENGE

We needed to come up with a scientific driven content for Chinese "functional mums", an audience extremely concerned about finding the formula that would provide the best brain and immune development for their toddlers.

VIDEO 1

VIDEO 2

KEY VISUALS