BRIEF
Danone Nutricia aimed to create a compelling and graphic story about the expertise of Aptamil brand: a milk formula close to breast milk formula
(in partnership with BETC)
CHALLENGE
We needed to come up with a scientific driven content for Chinese "functional mums", an audience extremely concerned about finding the formula that would provide the best brain and immune development for their toddlers.
VIDEO 1
VIDEO 2
KEY VISUALS
